Here at Genome Technology, we know a thing or two about outsourcing. Working at a startup — I know that many of you can relate — means that especially early on, it’s simply easier to send things out than to hire someone to start up a process in-house. We have an IT guru who comes to our office whenever we page him with our latest emergency (Our router is making strange noises! The printer keeps spitting out smiley faces!). We’ve hired freelancers to take care of some of the writing.