Mass market, Shamrock, sequencers | GenomeWeb

In Genome Technology a year ago, our cover story featured what we call “next-generation genomics” — a series of marketplace applications in which genomics has already made a mainstream appearance. Those areas included anti-counterfeiting measures, personalized skin care, and improved artificial flavors, among others. In the year since, those organizations have continued to make strides; genetically personalized skin care products, for one, have been prominently featured in consumer media.

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