Fledgling Consumer Genomics Field Fattens up with 23andMe Service Launch

Nov 19, 2007

NEW YORK (GenomeWeb News) – The consumer genomics specialty company 23andMe launched its personalized DNA analysis service today.

The web-based service uses Illumina's genotyping platform to analyze a DNA sample from saliva that the customer provides. Customers of the service use 23andMe’s web tools and analysis to learn about their genomic profiles and gain information about their ancestry.

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