Intuitively, pharmacogenomics and personalized medicine make sense. After all, every patient is different, and one person's tumor may not be like the average tumor, or a drug that works well for a particular type of depression might be ineffective for another. "It's very appealing," says Lecia Sequist, a physician at Massachusetts General Hospital. "It makes sense that you don't want to just be treated under an umbrella diagnosis; you really want to have the most specific, personalized treatment that exists."

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