FEATURE: IBM Deploys Focus Groups in Battle for Bioinformatics Customers | GenomeWeb

NEW YORK, Nov 14 - Several months after announcing the establishment of a $100 million war chest to fight for a foothold in the genomics sector, IBM has embarked on its latest effort to win new business.

Big Blue is now conducting extensive market surveys and customer focus groups to try to figure out how to muscle their way into the already crowded bioinformatics and genomics market.

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