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DNAPrint and GeneLink to Develop Genetic Tests for Personalized Cosmetics

NEW YORK, March 7 - DNAPrint said yesterday that it will collaborate with GeneLink to develop genetic tests for personalized cosmetics.


Both companies intend to develop tests that would be used to assess the genetic risk for certain common skin deficiencies. Based on the test results, skin care products would be recommended that might compensate for these deficiencies. The tests would be offered as part of precautionary recommendations for certain dermatological and skin aging problems and offered to the cosmetics and personal care industry.


DNAPrint, based in Sarasota, Fla., will contribute its genotyping technology, while GeneLink will make use of existing tests and methods. Both companies intend to screen millions of candidate genetic markers.

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