Cover Story Affy Gets Affable


With competitors coming from all directions, the microarray queen cozies up to customers

By Aaron J. Sender & Marian Moser Jones


By the time its GeneChips began flooding the commercial market in the late ’90s, Affymetrix had already developed a reputation for Microsoft-esque arrogance. “We didn’t have a customer-friendly reputation. And we weren’t a customer-friendly organization,” says CEO Steve Fodor. “We didn’t know how.”

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