Paul Schindel, art director of Genome Technology, first became involved in media design while in high school in Maplewood, NJ, where he also played on the Columbia HS Ultimate Frisbee team. After graduating from Boston University’s College of Communications, Paul created advertising campaigns for radio stations and newspapers in New York and New Jersey; in 1985 he wrote one of the best-known and longest-lasting telephone numbers in direct marketing: 1-800-OK-CABLE.
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