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BioTrove Opens London Branch for European Sales and Support

NEW YORK (GenomeWeb News) – BioTrove said today that it has opened a new customer support and sales division in the UK to serve clients in Europe.
The Woburn, Mass.-based genomics toolmaker’s new base in London will be used to serve and support existing customers and to develop new partners in the biotechnology, academic, and pharmaceutical fields, it said.
"With customers and collaborations already underway in Belgium, France, Germany, Hungary and the Netherlands, the new BioTrove Europe division will serve as a vehicle to further strengthen our client ties and provide a home base from which to support and build our European user base," BioTrove CEO Albert Luderer said in a statement.
The firm said that Derek Potter would lead the new office as director of European business operations. Potter previously served as European sales manager for Applied Biosystems, and worked in the European operations of Fluidigm.

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