With so many Western firms either expanding operations in China or looking to invest in that country's emerging biotech market, we sought the insights of someone with an insider's view of that market. This week, BioCommerce Week interviewed Matthew Chervenak, CEO of General Biologic, a Shanghai-based consultancy with 10 employees, about the opportunities and challenges companies face when they enter the Chinese market. Chervenak started the business about three years ago after working as both a scientist and as a strategy consultant in the US.

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