NEW YORK, Oct 31 – Applied Biosystems is launching a two-pronged strategy designed to increase product awareness among the highest-ranking pharmaceutical company executives, Jon Miller, director of pharmaceutical marketing at Applied Biosystems, said Tuesday.

Although it might be hard for industry players to imagine that one of the biggest names in the genomics industry is having a tough time getting enough recognition, Miller said there was more work to be done.

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The New York Times reports that the US Department of Defense has implemented about half the recommendations made to improve safe handling of dangerous agents.

An Australian-led team has generated a draft genome assembly of the invasive cane toad in hopes it will help in population control, the Sydney Morning Herald reports.

In PLOS this week: approach for teasing out archaic introgression in human genomes, immune transcription features in HCV infection, and more.

Stat News reports that Maryland is promoting itself to the biotech industry with a mobile billboard.