Applied Biosystems Launches Campaign to Step Up Sales to Big Pharma | GenomeWeb

NEW YORK, Oct 31 – Applied Biosystems is launching a two-pronged strategy designed to increase product awareness among the highest-ranking pharmaceutical company executives, Jon Miller, director of pharmaceutical marketing at Applied Biosystems, said Tuesday.

Although it might be hard for industry players to imagine that one of the biggest names in the genomics industry is having a tough time getting enough recognition, Miller said there was more work to be done.

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