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Home » Applied Markets » Controversial Ancestry Ad Reignites Discussion About Minorities and Consumer Genomics

Controversial Ancestry Ad Reignites Discussion About Minorities and Consumer Genomics

May 02, 2019
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Justin Petrone

NEW YORK (GenomeWeb) – The relationship between minorities and genetic ancestry tests has always been spiked with nuance and, at times, controversy. Concerns about the tests are diverse and often community dependent, with many worrying about data privacy or misuse, including by law enforcement, while others ponder how results might impact a person's cultural identity.

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