Avacta Life Sciences Limited is dedicated to providing Life Scientists with proprietary, disruptive new tools, in the forms of technology and reagents, to enable them to work faster and smarter towards improvements to global healthcare.
Based in Wetherby, halfway between the cities of York and Leeds we are a dynamic and growing company which prides itself on service and the relationships that are built with customers and stakeholders through our core cultural values of innovation, boldness, fulfilment and care.
We are looking for a bright, enthusiastic individual to lead and execute the company’s digital marketing strategy. The successful candidate will be responsible for driving brand awareness and growth in sales of Affimer products. In this role you will be responsible for lead generation and conversion by executing Avacta Life Sciences’ inbound marketing plan, and for the quarterly/monthly schedule, key themes and campaigns as well as being involved in the company’s wider marketing activities.
You are responsible for generating new web visitors and inbound leads through social media, blogging, website and search engine optimization, content creation, paid media and co-marketing activities. You will be the guardian of Avacta Life Science’s web presence, ensuring it is at all times consistent with the company’s strategy, branding and targets.
Your goals will be to:
•Increase number and quality of website visitors month-on-month to the agreed target
•Build and maintain an inbound lead conversion rate to the agreed target
At the top of the funnel, you are responsible for:
•Creating or coordinating content either independently or by working with team members – white papers, articles, case studies, guides infographics, video etc.
•Building brand awareness and influence for clients through online and social media channels.
•Creating or coordinating digital web assets (videos, webinars, etc.) in support of campaigns.
•Planning and running lead generation programs from pre-program planning to post program follow-up, tracking and analytics.
•Engaging internal resources to assist with on-going SEO and other technical inbound marketing activities.
•Coordinating, implementing and optimizing landing pages, CTAs and emails for conversion.
•Coordinating on-line marketing with that of customers, distributors and others where appropriate.
•Maintaining HubSpot data.
You are also responsible for moving leads through the buying cycle by leveraging email marketing; lead nurturing, landing page optimization and other tactics. You will own the optimization of the marketing funnel to increase lead yield and hit monthly marketing qualified leads (MQLs) goals.
Your goals will be to:
•Attain the monthly MQL target.
•Improve lead-to-customer conversion rate.
At the middle/bottom of the funnel the inbound marketer is responsible for:
•Consistently meeting a quota of MQLs each month.
•Build workflows and lead scoring triggers to nurture leads through the funnel.
•Build lead nurturing programs and campaigns to educate prospects that are not buying “right now” by actively managing lists.
You will hold regular monthly planning sessions (and weekly updates) and regular monthly reporting to present performance data and develop ideas and plans for continuous improvement.
•Degree qualified in Marketing or in a relevant scientific area.
•2 or more years experience as a digital marketer or inbound marketing professional.
•Excellent communication skills, written, verbal and interpersonal.
•Creativity and ability to work on own initiative and as part of a team.
•The ability to work under pressure and meet tight deadlines.
•Exceptional organizational and planning skills, with an ability to manage several projects at once.
•Proficient in the use of Microsoft Office and Wordpress (or equivalent CMS).
•Experience using HubSpot.
•Digital design experience.
•Experience of carrying out competitor and customer research.
Salary: £25,000 - £38,000 per annum
For more information, please visit our website at www.avactalifesciences.com
To apply please send your CV and cover letter to firstname.lastname@example.org
Closing date – 7th March 2014