The Global Market Development Manager – Ion Torrent will be responsible for generating strong demand in the marketplace for multiple products comprising one or more key portfolio areas within the Ion Torrent semiconductor sequencing business. This marketing professional will be responsible for contributing to an annual marketing plan and executing a full range of marketing programs including tools for multiple channels including digital, print, social media, events and sales.
Global Market Development Manager will work in a cross functional matrix organization with close partnership with product management, applications marketing and regional market development teams to develop marketing, promotional plans, positioning of products and applications. This individual reports into a senior market development manager in support of marketing library preparation and data analysis solutions. Responsibilities include:
new customer acquisition
demand generation activities
increase consumable utilization from existing install base
support new product launches
support brand awareness activities
The manager will execute marketing mix across a multiple channels with heavy emphasis digital channels.
•Sales Channel--Develop simple, innovative, and impactful customer facing sales tools including, but are not limited to, digital brochures, product brochures, product fliers, specification sheets, sole source documents, slide decks, videos, email campaigns etc. •Print and online advertising--Create demand in the marketplace for products, via print and on-line advertising placements as well as via paid search and display vehicles e.g. banner advertisements, GenomeWeb daily news headers, and print advertisements. •Social Media-- Partner with social media expert deploy innovating social media marketing
•Events—Partner with events expert and regional market development partners to effectively launch and market products at key tradeshows and conferences. •Media and Press--Partner with media expert on the market team and contribute to developing press releases, customer videos and interviews, technology videos and responsible for marketing those media deliverables—such as banner ads promoting the customer videos.
Additional responsibilities include partnering with applications scientists and R&D teams to produce technical documents that showcase new products as well as applications using Ion Semiconductor Sequencing.