Marketing Manager, NGS & Ingenuity

Job Location: 
Germantown, MD
Job Description: 

- Responsible for the implementation of all marketing activities within NGS transmed space (both CLIA and core labs) according to a defined marketing plan set by the marketing director and team and in line with QIAGEN marketing strategy and policies.
- Has to understand the local markets in order to develop regional marketing plans and develop and communicate vision and direction across regional business.
- Will be held accountable for customer class revenues/product revenues.
- Develops, implements, measures and provides marketing insight and direction to optimize marketing tactics and ensure results are within budget and provides continuous improvement feedback to global marketing.
- Manages market research needs for NGS and Ingenuity product lines within the NA comm ops team.
- Responsible for analyzing data and making regional tactical plans.
- Communicates clear tactical marketing activities to defined internal and external customers.
- Providesfeedback for product expansion to global marketing.
- Measure and influence that service levels to internal/external customers meet or exceed expectations.
- Implements well understood marketing activities to meet the business needs.
- All activities must be stored, monitored, measured, reported and reviewed to ensure active follow up, accountability, ROI and part of an interactive process.
- Manage and report regional & local marketing costs and budgets.


- Must have a Bachelor’s degree equivalent in marketing and preferably a degree in science.
- Minimum 3+ yrs of relevant experience managing tactical marketing plans & projects.
- Experience in working in a matrixed environment a plus.
- Must have strong communication and presentation skills
- Depending on the product line previous lab experience may be required.
- Proven experience in NGS sector, including gene expression and mapping
- Strong time management and organizational skills is required
- Willingness and ability to launch complex products into a defined environment a plus.
- Ability to multi-task and ability to work in a fast paced environment is a must.

Contact Information: 

Sheila Smaw
Recruiting & Employer Branding

About Our Organization: 

QIAGEN N.V., a Netherlands holding company, is the leading global provider of Sample & Assay Technologies that are used to transform biological materials into valuable molecular information.

Sample technologies are used to isolate and process DNA, RNA and proteins from biological samples such as blood or tissue. Assay technologies are then used to make these isolated biomolecules visible and ready for interpretation. QIAGEN markets more than 500 products around the world, selling both consumable kits and automation systems to customers through four customer classes: Molecular Diagnostics (human healthcare), Applied Testing (forensics, veterinary testing and food safety), Pharma (pharmaceutical and biotechnology companies) and Academia (life sciences research).

As of March 31, 2013, QIAGEN employed approximately 4,000 people in more than 35 locations worldwide.

As the innovative market and technology leader, QIAGEN creates sample and assay technologies that enable access to content from any biological sample.

Our mission is to enable our customers to achieve outstanding success and breakthroughs in life sciences, applied testing, pharma, and molecular diagnostics. We thereby make improvements in life possible.

Our commitment to the markets, customers, and patients we serve drives our innovation and leadership in all areas where our sample and assay technologies are required.

The exceptional talent, skill, and passion of our employees are key to QIAGEN’s excellence, success and value.