DNA Genotek is a rapidly growing Canadian biotech company that has become the recognized world leader in DNA collection products. Our success is based on the strong relationships we've built with our customers and the exceptional talent of our employees. We pride ourselves on offering a fun, positive and high performance environment that supports the continued growth and development of all employees. We hope you are interested in joining our team as we are currently in search of a Market Development Specialist.
You will implement the market penetration plan with the goal of maximizing demand generation and subsequent sales of a new DNA Genotek product. You will comprehend and utilize product features and benefits accompanied with learning and understanding customer needs to identify and qualify leads, initiate and support customer testing and adoption, and generate future sales pipeline of the product.
You are a results oriented leader that will partner with product management, sales, and marketing to define and execute the assigned market penetration plan, and provide further market insights to the organizations for future opportunities.
Additionally you will:
Gather feedback from customers to identify market trends and opportunities as input to product management for broader business strategies.
Coordinate the market penetration process for assigned market. Demonstrate use of in person and telephone selling skills, such as making compelling opening statements, connecting with the customer, building relationships, asking open-ended and high gain questions to determine needs, provide solutions through the use of our products, creating the value proposition, initiating customer testing and adoption of the product resulting in future sales.
Achieve or exceed the market penetration plan by developing incremental business in existing accounts, and develop new accounts.
Develop customized messages that communicate the value directly to customers based on their needs.
Participate in the development of market/product training, marketing campaigns, and special projects as presented by the Company to develop appropriate market development skills consistent with Company philosophy, policies, and procedures.
Maintain comprehensive documentation of account engagements using the Company’s customer relationship management software.
Prospect and develop relationships with new customers. Coordinate on-going customer relationships with a particular focus on maximizing the value of our solutions.
Attend and exhibit at relevant industry conferences with the goal of identifying new market insights, finding new leads, and educating the market on the product offering.
Communicate and present to all organizational levels and functional areas where influence and purchasing decisions are made.
Utilize multiple data sources to analyze and develop sales opportunities. Communicate key competitive activities, market trends, and changing customer development plans and priorities.
Develop product knowledge sufficient to effectively communicate the benefits of the product within the respective market.