The Market Intelligence and Analytics Manager,(manager, market research and intelligence under Illumina, Inc.) is responsible for all competitive research conducted on behalf of the company research and marketing skills. This is a highly visible position within the company and provides support for Marketing and Executive management.
Analyze Competitor Strategies and Trends
•Responsible for collecting, analyzing and assimilating competitor intelligence content to support company positioning and sales messaging.
•Analyze competitive market strategies through analysis of related products and services.
•Identifies future trends by watching the new product roll-out of competitors and by keeping abreast of customer reports on future needs.
•Communicate key findings on competitive products, publications, strategies to management and sales. Develops sales tools to support competitive messaging and tactics
•Attend relevant conferences for industry, physician, and customer groups on behalf of company to gather valuable market insight.
Create Business Intelligence Tools
•Create the necessary business intelligence tools (such as comprehensive databases and spreadsheets) to provide the best sources for information.
•Communicate complex data to management through reports, dashboards and other required outputs
•Develop competitive selling tools to support commercial efforts
•Create Custom Dashboards and Reports for Management
•Lead portfolio planning efforts in the company including new products, product line extensions,
•Work closely with R &D/Clinical/product management to define market opportunities and clinical use case.
•Design and implement market research projects.
•Perform primary and secondary market research and work with external vendors to design and execute primary research projects.
This position has financial responsibility of making department expenditures. The Market Intelligence and Analytics Manager interacts with: Sales Management, Marketing Management, IT, Clinical Affairs, Finance, Outside Market Research firms. Additional duties are: interpreting/analyzing market trends; preparing financial reports for the executive team; and has one direct report.