Marketing Intelligence and Analytics

Organization: 
Verinata Health an Illumina Company
Job Location: 
Redwood City, CA
Job Description: 

The Market Intelligence and Analytics Manager,(manager, market research and intelligence under Illumina, Inc.) is responsible for all competitive research conducted on behalf of the company research and marketing skills. This is a highly visible position within the company and provides support for Marketing and Executive management.

Responsibilities:

Analyze Competitor Strategies and Trends

•Responsible for collecting, analyzing and assimilating competitor intelligence content to support company positioning and sales messaging.
•Analyze competitive market strategies through analysis of related products and services.
•Identifies future trends by watching the new product roll-out of competitors and by keeping abreast of customer reports on future needs.
•Communicate key findings on competitive products, publications, strategies to management and sales. Develops sales tools to support competitive messaging and tactics
•Attend relevant conferences for industry, physician, and customer groups on behalf of company to gather valuable market insight.

Create Business Intelligence Tools

•Create the necessary business intelligence tools (such as comprehensive databases and spreadsheets) to provide the best sources for information.
•Communicate complex data to management through reports, dashboards and other required outputs
•Develop competitive selling tools to support commercial efforts
•Create Custom Dashboards and Reports for Management

Strategic Marketing

•Lead portfolio planning efforts in the company including new products, product line extensions,
•Work closely with R &D/Clinical/product management to define market opportunities and clinical use case.

Market Research

•Design and implement market research projects.
•Perform primary and secondary market research and work with external vendors to design and execute primary research projects.

This position has financial responsibility of making department expenditures. The Market Intelligence and Analytics Manager interacts with: Sales Management, Marketing Management, IT, Clinical Affairs, Finance, Outside Market Research firms. Additional duties are: interpreting/analyzing market trends; preparing financial reports for the executive team; and has one direct report.

Requirements: 

•Undergraduate degree in Business/Economics. MBA preferred.

•3-5 years Industry experience in lifescience/pharma/biotech required

•Demonstrated analytical skills to synthesize complex topics and communicate to multiple audiences.

•Prior Sales experience a plus

•Excellent communication skills.

Contact Information: 

To apply for this excellent career opportunity, please submit your resume to: https://home.eease.com/recruit/?id=2099101

Illumina Inc., is an equal opportunity employer

About Our Organization: 

Verinata Health now part of Illumina, Inc., is driven by a sole, extraordinary purpose — maternal and fetal health. Our initial focus is to develop and offer non-invasive tests for early identification of fetal chromosomal abnormalities using our proprietary technologies. We aim to reduce the anxiety associated with today’s multi-step process, the unacceptable false-positive rates, the non-specific and sometimes confusing results of current prenatal screening methods, as well as the risk of current invasive procedures. In support of national guidelines recommending first trimester aneuploidy risk assessment, we believe women who desire such an assessment should be offered a single blood draw test with a definitive result. Verinata has completed its blinded pivotal study to clinically validate the sensitivity and specificity of its first prenatal test. The verifi™ prenatal test is a non-invasive assay for the determination of the three primary chromosomal aneuploidies for trisomies 21, 18 and 13.

Our company is located in Redwood City, CA. We are looking for enthusiastic and self-motivated talent with demonstrated experience in working in a collaborative environment to further advance maternal and fetal health care. This opportunity to work within a small entrepreneurial team offers tremendous growth opportunities, with competitive benefits and compensation.

We are seeking a Manager, Marketing Intelligence and Analytics who is highly motivated to join our efforts to offer non-invasive prenatal testing.