International Marketing Manager (m/f)

Roche Diagnostics GmbH
Job Location: 
Penzberg, Germany
Job Description: 

In your position as the International Marketing Manager (m/f) on the qPCR/NAP Lifecycle Team, you will be responsible for a variety of international marketing activities for instruments and reagents in the qPCR and DNA/RNA-extraction areas. Your special focus will be on meeting customer requirements and communicating appropriate key messages and value propositions. You will be a member of the globally active "International Business Team" (IBT) supporting country-specific and regional campaigns.
Based on actual or latent customer needs, and in contrast to our competition, you will create target group-focused marketing tools, such as advertising and training materials in print and electronic media;
You will head up international teams for market launches or campaigns, creating and implement marketing and communication plans, checking marketing activities for their effectiveness and efficiency;
You will be responsible for coordinating and implementing scheduled marketing initiatives with the regions, initiating application projects for their support, and planning and monitoring the required marketing budget;
You will ensure interface management between all functions from the International Business Team and the countries and regions of your area of responsibility, improving customer satisfaction by means of active and targeted communication;
You will maintain the content of internal and external communication platforms (e.g., Intranet, Internet);
Developing, updating and monitoring positioning and pricing strategies will also be among your responsibilities;
You will research and prepare market research data and be able to deduce market potentials; you will also update and monitor competitive analyses and comparisons;
You will support the business and quality goals, ensuring that the requirements and specifications of the QM system have been implemented.


You’re someone who wants to influence your own development. You’re looking for a company where you have the opportunity to pursue your interests across functions and geographies. Where a job title is not considered the final definition of who you are, but the starting point.
You have successfully completed university studies in a business discipline, ideally with a specialization in Marketing and with additional training in sciences, and you have work experience in the Life Science Industry;
You have several years of work experience in marketing and sales, including project management, coming straight from a life sciences company;
You have extensive and direct contacts with customers from the industrial sector of Life-Science, you know about their needs and you have current and profound sales experience.
Good knowledge in biochemistry/molecular biology (with a focus on qPCR and DNA/RNA extraction will be advantageous);
Your professional profile is rounded out by project management expertise;
You are a marketing expert with comprehensive expertise in the entire marketing mix with special focus on customer orientation and in applying current marketing and sales tools;
You possess excellent communication skills and enjoy working with members across different disciplines;
You know how to build and manage international teams in matrix organizations and are a proven team player characterized by resilience, perseverance, negotiating and decision-making skills;
Needless to say, you have a very good command of spoken and written German and English;
If you are also willing to travel worldwide (approx. 20%), you might be the right person for us.

Contact Information: 

Please apply online:

Job ID: 00406924

Contact: K. Seifert
Phone: +49 8856 60 7724

About Our Organization: 

At Roche, 80,000 people across 150 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche at Penzberg, near Munich, employees about 4,800 people. The site is one of the largest biotechnology centers in Europe and the only Roche site with research, development and production for both Pharmaceuticals and Diagnostics under one roof. From your beginning with Roche, our motivated team will welcome and support you. Numerous opportunities for personal development, flexible work hours, attractive compensation packages and special family assistance programs are available.