Product Marketing Manager - Biotech

Affymetrix, Inc.
Job Location: 
Santa Clara, California
Job Description: 

Product Manager – Agrigenomics Genotyping

This position is responsible for executing strategic product management responsibilities associated with current and future AgBio Genotyping applications.

This position will be accountable for product management and business activities pertaining to the relevant portfolio including, but not limited to, strategic product management and portfolio positioning of existing products, collaboration development, product and platform positioning, and marketing communication strategy. This position is also accountable for the creation of a portfolio strategy and roadmap to inform future product development decisions. New product development activities inclu de financial business case development, market research, voice of customer, requirements development, core team business leadership, and new product launch activities.

This role interacts deeply with all internal business functions as well as customers, regulatory bodies, and global field-based personnel. The role requires technical knowledge of genotyping applications.

• Strategic product management and product lifecycle activities associated with in-market and new product introduction.
• Strong background in molecular biology applications, with understanding of applied markets in plant and animal genomics
• Experience in genotyping, real-time and/or qPCR, or next generation sequencing technologies in applied markets a plus
• Knowledge of Agrigenomics market structure, competitive dynamics and associated technologies
• Experience managing an integrated application and hardware platform (assay, software, and instrumentation) a plus.
• BS/BA or Higher in science related field with experience in genotyping. Ph.D. and/or MBA a plus
• 3 year+ related experience in marketing, sales, or program management

Key skills and competencies:
o Effective documentation of voice of customer / developing products for competitive advantage
o Market research, business case development and analytical capabilities
o Effecting product messaging and product positioning capabilities
o Strong presentation and communication skills
o Effective participation in phase-gate product development processes
o Excellent team player
o Strong cross-functional execution experience and teamwork skills
o Self starter
o Excellent planning and scheduling skills
o Partners closely with global sales teams and global business leaders to align strategic priorities

Primary Working Relationships:
Reports to Genotyping applications market leader. Works across functions including Field Sales and Marketing, Program Management, Manufacturing, Product Development, Finance, Legal, Quality Assurance, Business Development, Software development as well as with external business partners.

Level of Autonomy and Complexity:
Participates in department decision making in relation to procedures, continuing education for self and peers, and strategic business planning. Performs most job functions independently and at a high level, utilizing resources appropriately to fulfill job responsibilities in a cost-effective manner. Works independently and is highly motivated.

Affymetrix (AFFX) is a pioneer in creating breakthrough tools that are driving the genomic revolution. Affymetrix technology is used by the world's top pharmaceutical, diagnostic, and biotechnology companies, as well as leading academic, government, and nonprofit research institutes. The vision, innovation, and devotion of Affymetrix employees help us empower scientists around the world to alleviate human suffering. It is not just the sheer power of our technology that inspires us; it is the potential for it to help people.

Our employees create a highly energized, team-oriented work environment. We are an employer commit ted to supporting the aspirations and achievements of our employees and offer our employees a comprehensive, competitive program of benefits and a corporate culture based on core values of daring, passionate and platinum.

***Affymetrix is an affirmative action/equal opportunity employer. We do not discriminate based on race, gender, veteran status, disability or other protected status. Our commitment to a diverse workforce is demonstrated through all aspects of our hiring and employment practices. ***

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