The Next Big Thing

Venture capitalists are looking for the next big thing in medical devices, not "me, too" companies, reports MassDevice. Panelists at the Wilson, Sonsini, Goodrich, & Rosati Medical Device 2012 Conference said that funding is the main challenge for today's start-up companies, Mass Device says, adding that VCs are trying to change the funding model. "We have funded, over the years, too much incremental stuff," said Michael Carusi from Advanced Technology Ventures. "The reality is the FDA doesn't care about incremental stuff, patients don't care about incremental stuff, strategics don't care about incremental stuff."