Better Consumers

Patients, said Quest Diagnostics chief medical officer Jon Cohen, are not good healthcare consumers, reports the Wall Street Journal's Health Blog. Speaking at the TedMed conference, held in Washington, DC, Cohen said people consider price, quality, and desire when making a purchase, but those characteristics don't always translate into good healthcare, nor are they simple to evaluate in a medical context. To be better consumers, Cohen said, people need to want better quality care. "Intense desire trumps all barriers," he added.


doctors' intense desire to

doctors' intense desire to help trumps all the barriers.